Google Facebook Join “The Trust Project”, To Curb False Information On Our News Feed.

Google Facebook Join “The Trust Project”, To Curb False Information On Our News Feed. Google Facebook Join “The Trust Project”, To Curb False Information On Our News Feed.

by Abhranil Das

All sites having a legit and immense number of followers are slowing going to adopt this feature to protect their user base from plagued information through their site. Google, Bing, and Twitter also have confirmed to implement these features in soon future to prevent access to false data.

The Trust Project was self-started by a journalist named Sally Lehrman of Santa Clara University’s Markkula Center for Applied Ethics and is funded by Craigslist founder Craig Newmark’s Philanthropic Fund, Google, the J n S. and James L. Knight Foundation, the Democracy Fund, and the Markkula Foundation.

“In today’s digitized and socially networked world, it’s harder than ever to tell what’s accurate reporting, advertising, or even misinformation,” Lehrman said, in a statement. “An increasingly skeptical public wants to know the expertise, enterprise, and ethics behind a news story. The Trust Indicators put tools into people’s hands, giving them the means to assess whether news comes from a credible source they can depend on.”

Specifically, The Trust Project has released specifically 8 types of Trust Indicators created by various leaders from over 75 news organizations that will offer additional transparency about an organization’s ethics and practices.

These are as follows:

Best Practices: What Are Your Standards? Who funds the news outlet? What is the outlet’s mission? Plus commitments to ethics, diverse voices, accuracy, making corrections and other standards.
Author Expertise: Who Reported This? Details about the journalist who wrote the story, including expertise and other stories they have worked on.
Type of Work: What Is This? Labels to distinguish opinion, analysis, and advertiser (or sponsored) content from news reports.
Citations and References: For, investigative or in-depth stories, greater access to the sources behind the facts and assertions.
Methods:  Also for in-depth stories, information about why reporters chose to pursue a story and how they went about the process.
Locally Sourced? Lets people know when the story has local origin or expertise.
Diverse Voices: A newsroom’s efforts to bring in diverse perspectives.
Actionable Feedback: A newsroom’s efforts to engage the public’s help in setting coverage priorities, contributing to the reporting process, ensuring accuracy and other areas.

Also, it is said that soon a WordPress plugin will be made available qualified publishers. Since Google fact-checking feature could easily be fooled by changing the tags and links of misinformation linked articles. However The Trust Project’s, Trust Indicators will be more effective slowly with increase in online views of leading news sources are increasing, a lot of other third-party websites are reporting and spreading “Fake news” and other rumored misinformation to the unsuspended masses. Their fake online propaganda along with a hint of satirical content people are bound to believe the rumor and here begins the chain of mistrust among the following masses. If this continues to happen in large proportions then it is hard to figure out what is real and what is fabricated, which further will create a rift among the way people look at information online. From today onwards a nonpartisan step called The Trust Project is dedicating their time to permanently address this awful situation by helping users online to distinguish between a piece of junk promotional content and reliable legit journalism piece.

And from today onwards a new feature called “Trust indicators” is going live on Facebook. With this feature active there will be a small icon beside an article to assure its legitimacy and publishers/ journalists ethics, work and background. Which will efficient in identifying false data on a more realistic scale.

It is still uncertain whether this will help us in long run or not but it is definitely a step towards curbing fake news from our newsfeed. So what do you think about this innovative project? Let us know in the comments below.


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