In this era, the internet is booming with video content all over the world. It is coming to be next thing that going to immerse attention across all age groups.
If you’re an avid user of the worldwide net then you must have heard the name of an infamous website called Reddit. If not, then allow me to introduce to the front page of modern day internet. Everything you see on Facebook or in any other social media has been scraped from Reddit platform. Reddit after existing over more than 12 years as just a text based channel, it is now pivoting towards a video based platform to compete with other mainstream video based platforms.
Reddit’s this move is not an impulsive one, it has been planning to do so over last year. After developing an image hosting platform for video ads, the Calif.-based company has finally decided to pivot up their platform has more than 200 community groups. According to them, they don’t want to be dependent on other third party sites like Youtube, Dailymotion, Vimeo etc.
"Prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs and sharing them as link posts," the company said in a blog post. "With native video, we've streamlined this process dramatically, allowing both content creators and commenters to focus on the conversation taking place on Reddit. No third-party uploads, new tabs or back arrows necessary."
There is a huge difference between video services provided by third party sites like YouTube and Reddit. Unlike YouTube, Reddit is only planning to launch the video platform to provide users a unique experience rather than promoting their content on Reddit. Reddit videos will be about 15 minutes long and will include live commentary around live videocast. Right now instead of providing all kinds of video format, Reddit has allowed only MP4 and MOV file types for its platform's initial launch. There are also rumors of having an option in the platform, which will allow the users to highlight some part of the video and make a gif with those parts only.
Reddit might add the promotional ads option in near future which will further help them to gather some funds for improvement of the website. It is scheduled to launch for all the mobile app for Android and iOS as well as on desktop simultaneously.
Let us know “What do you think about this new change? ” in the comments below.