A few weeks back COO of Paytm Mall Amit Sinha have planned to invest over more than Rs 1000 crores over promotions and marketing strategy, just ahead of festival season. In over course of 1 one month more than 65 million products and 10000 brands are said to be on sale on the newly launched e-commerce platform.
As the festive season is fast approaching near, the intensity of sales has gone higher than rest of the year. Two major ecommerce companies Snapdeal and Flipkart have declared their major annual sales promotional period tentatively between 21st September to 28th September. Amazon is also not letting these companies snatch all its potential customers, it has also organized a Big sale for just their prime customers a few days back only.
However, the most interesting thing is that recently launched Paytm Mall has made its immense presence among these big players by offering insane discounts and guarantee cashback offers.
The insane sale is most likely to overlap the same time periods with both Flipkart’s Big Billion Day and Amazon’s Great Indian Sale. The name of the event is still not declared by any official press by Paytm Mall but it is expected to be out soon. They are also thinking to make this sale as annual things which will happen every year at this time.
The report also mentions that since the platform is slowly expanding, the digital wallet Paytm is doing as much as they can for their increasing customer base. As they are expanding, they have inaugurated few of physical Paytm Malls across the country. And for crowded situations in those malls due to sale season. They have installed helpdesk and QR codes outside the malls which you can simply scan the code from outside of the mall and would be able to browse and buy products with uttermost ease.
While Describing future plans, Sinha mentioned that "Our promise is to offer customers the best and biggest offers from trusted retailers and make our platform the de-facto first choice for online shopping." According to him all products from Apple to Oppo, JBL to Panasonic will be available for customers on huge promotional discounts and cash back guarantee.
Slowly Paytm is collaborating with various shops/companies across the countries to extend its reach to a wider customer base and faster deliveries.
So, have you bought any product from Paytm Mall yet? If yes, let us know your feedback about the product and customer service you had with them.