The Distribution of fake misleading information is not a recent problem, but now-a-days It has been become 10 fold due to availability social media reach and easy of publishing.
Finally following the footsteps of Facebook, Mirakee and YourQuote, Google is introducing a new feature which create a wall between rumors and facts.
The search giant Google has start displaying the fact checking labels next to most searched items. This step is taken to curb the use and spread of misinformation across all the web. Everyday and every hour tons of new articles and news are being uploaded and published all across the virtual space. This Fact checking feature will help the users to get the authentic information without being too overwhelmed by the amount of information.
Google isn't the one who is doing all the backend fact checking. The tech Giant (Google) has decided to let the individuals related to the field of matter, to do the checking. This will reduce the number of redultances in the data, Thus rendering it more useful for the concerned users.
Right now Google is said to be collaborating with some established third party companies like PolitiFact and Snopes, for its Fact checking feature. They are also offering a scope to publishers like The New York times. With this feature media organizations could literally check authenticity each others reported news within minutes.
Google is planning to introduce four options in Fact checking feature. Selected individuals will have to choose between these four options to justify the news or the article. The options are “True”,“Mostly False”,“Mostly true” and “Pants on Fire”.
Experts has pointed out some misleading match for legitimate article through the feature, which google has promised to fixed up as soon as possible.
Since Google Crawler engine is bringing up multiple fact checking articles, sometimes you may see an article with conflicting label. So to clarify that Google gives the below explanation in its blog post about the ambiguity.
“This information won’t be available for every search result, and there may be search result pages where different publishers checked the same claim and reached different conclusions.These fact checks are not Google’s and are presented so people can make more informed judgements.
Even though differing conclusions may be presented, we think it’s still helpful for people to understand the degree of consensus around a particular claim and have clear information on which sources agree.”